Sunday, September 26, 2010

Creative Critique: Pantene Natural Fusion Ad

You ever viewed an effortless Ad and thought…I concur!

First thing I noticed is a big “warm yellow flower” entwined in golden hair. Right off the back … to me I see shine and the nutrients you would get from this product. They have the flower grasping and infusing every lock of hair strand making it one (hence the one side of hair being a flower).

What I also get from this hair style turning into a flower is the sense of smell—giving the consumer a belief of cleanness as well as protection your hair would get from this product.

I did notice a similarity from an Ad that Pantene did, but this is different…it’s a program for “Healthy hair for Healthy Water”…

More than half a billion women and children in developing countries lack safe drinking water.

When you purchase Pantene from, Pantene will donate $0.10 per bottle to the P&G Children’s Safe Drinking Water Fund, the cost of providing one week of clean drinking water (10 liters) to a child in the developing world who needs it most, through February 28, 2011. For more information about the charity, please visit

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***It's an old Ad, but every time I see it ...I love it. Not sure if it's because an old childhood friend had a hair style to it –stuff like that always brings back the memories.